![]() Much of that shift has been driven by the ubiquity of the iPhone and other smartphones that have made it even easier for shoppers to compare prices and buy products on the go. The new layout culminates two years of research by Ahrendts, who Apple CEO Tim Cook lured away from luxury fashion brand Burberry in 2014 to restyle the stores as consumers increasingly shop online instead of brick-and-mortar merchants. Some stores will probably have to be moved from their current locations in malls to accommodate all the changes. The Cupertino, California, company plans to convert about 5 to 10 percent of its existing stores to the concept annually, Ahrendts said. Unless they’re in San Francisco, most Apple fans won’t be able to see the new look for a while. ![]() How Taylor Swift’s Apple Marketing Muscle Helped Drake Get Out of the Gate “This is a company statement, not just a retail store,” Angela Ahrendts, Apple’s retailing chief, said in an interview with The Associated Press. It also features a 42-foot-tall sliding glass door that opens up to San Francisco’s busiest shopping district. The San Francisco store, scheduled to open to the public Saturday, is supposed to conjure the ambiance of a town square where people can gaze through giant windows to savor views of the city as they stroll through spacious aisles. The slowdown is the main reason Apple’s stock has fallen by nearly 30 percent during the past year. Although it remains the world’s most valuable company, sales of both its iPhones and iPads have been falling as consumers increasingly hang on to the devices that they already own and hold off on upgrading. “This is a chance to reimagine a retailing concept that Apple had already nearly perfected,” Bajarin said.Īpple could use a boost. HYBE's 'New' K-Pop Artist MIDNATT Is Using AI Technology for a Remarkably Human Purpose
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